Expo, for the 31st session of the Beijing International Marathon rally. By project, running products is undoubtedly the world's best selling category. 2011 global sports equipment, sportswear, sports shoes and bicycles sales about $ 333 billion, while the running industry accounted for 30 percent of which (about 100 billion US dollars), a participating nature of professional running equipment to be 6000 yuan yuan. If the heat of the campaign is running our country gradually spread, then triggered by running road race   air max 90 hyperfuse industry is also accompanied by the development of this national sport of vigorous sky. Whether it is sports equipment manufacturers, the event sponsor or run various derivative industries are enjoying the dividends of running hot. Most have been
 
 advertising the CCTV sports channel is occupied by basketball shoes, but now more and more ads start running product debut. Almost all sports brands have been involved in running the entire area, which also confirms the treadmill industry huge market value. Running into the sports marketing industry leader known market research firm NPD released "2012 global sports market research report" shows that this year will be a record year, the global sports market growth will reach 5%. The global sports industry analyst with NPD Card Leiao De Vaz said: "The pressing projects, running products is undoubtedly the world's best selling category." 2011 Global sports equipment, sportswear, sports shoes and bicycles sales of about $ 333 billion, while the running industry
 
 accounted for 30 percent of which (about 100 billion US dollars). In the sports market in China, running products on the market doing my protagonist. A sports marketing expert key way sports consulting company name, air max classic bw CEO Zhang believes that the rapid warming of running the industry, due to the popularity of sports in recent years running and road race events, "From the marketing perspective, jogging shoes, sports shoes class product sales accounted for 80% of the share, and jogging shoes are also profitable products. "plus marathon road race and other races in the country everywhere, running industry has also become a sports brand competing in the market," From the perspective of sports speaking, running a relatively good mass base, small space restrictions, 
 
 
 Expo, for the 31st session of the Beijing International Marathon rally. By project, running products is undoubtedly the world's best selling category. 2011 global sports equipment, sportswear, sports shoes and bicycles sales about $ 333 billion, while the running industry accounted for 30 percent of which (about 100 billion US dollars), a participating nature of professional running equipment to be 6000 yuan yuan. If the heat of the campaign is running our country gradually spread, then triggered by running road race   air max 90 hyperfuse industry is also accompanied by the development of this national sport of vigorous sky. Whether it is sports equipment manufacturers, the event sponsor or run various derivative industries are enjoying the dividends of running hot. Most have been
 
 advertising the CCTV sports channel is occupied by basketball shoes, but now more and more ads start running product debut. Almost all sports brands have been involved in running the entire area, which also confirms the treadmill industry huge market value. Running into the sports marketing industry leader known market research firm NPD released "2012 global sports market research report" shows that this year will be a record year, the global sports market growth will reach 5%. The global sports industry analyst with NPD Card Leiao De Vaz said: "The pressing projects, running products is undoubtedly the world's best selling category." 2011 Global sports equipment, sportswear, sports shoes and bicycles sales of about $ 333 billion, while the running industry
 
 accounted for 30 percent of which (about 100 billion US dollars). In the sports market in China, running products on the market doing my protagonist. A sports marketing expert key way sports consulting company name, air max classic bw CEO Zhang believes that the rapid warming of running the industry, due to the popularity of sports in recent years running and road race events, "From the marketing perspective, jogging shoes, sports shoes class product sales accounted for 80% of the share, and jogging shoes are also profitable products. "plus marathon road race and other races in the country everywhere, running industry has also become a sports brand competing in the market," From the perspective of sports speaking, running a relatively good mass base, small space restrictions, 
 
 
conference, trade data reflects the current economic trend, there is the whole of the real economy as a support. Among them, the central and western regions of development, explore new markets and rising level of trade facilitation and other comparative advantages for China to provide the conditions. "As for the question, there will be a corresponding control measures to regulations, including laws and regulations of the Exchange, statistics, trade management, quality inspection and quarantine areas." Weak recovery to be trade Chunnuan In fact, from the beginning of this year, the first three months of trade data have maintained a rapid growth. Recently, the United States, European Union, Japan and Brazil and other countries to improve the economy, a slight improvement in the overall international market demand, it is considered air max 95  to be the current round of China's exports rebound biggest motivating factor. Recently, the Ministry of Commerce of 
 
China 1900 key foreign trade enterprises in the survey, the results show that, despite sluggish external demand, rising costs, increased competition and other factors still enterprises to expand exports constrain, but export orders does appear to rise, exports of confidence than the previous period has been restored. Ministry of Commerce spokesman Shen Danyang, these findings do further description: "According to the survey, the amount of export orders in March compared to February and has increased the total number of enterprises accounted for 38.7 percent of the surveyed enterprises, which is from 2012 more than 35% for the first time since April. in addition, the amount of decline in export orders enterprises accounted for 21.2%, lower than the 25
 
 percent for the first time since July 2012. "Nevertheless, the pressure at the head of the foreign trade enterprises in external demand, cost and trade environment "three big mountains" remain. From the Ministry of Commerce grasp of the situation, in March considered weak external demand affect the export business is still as high as  air max 90 essential 77%, that rising costs affect the export enterprises accounted for 55.7%. "If the data from April to confirm the improvement of China's foreign trade is completely unbelievable. From the data changes and changes in the import structure of imports, the domestic economy does have signs of improvement, but the pressure is not the existence of small, absolutely look air China's economy and China's economy is too optimistic for both 
 
 
views are not desirable. "Li Youhuan analysts say. Trade friction Forced industrial upgrading, according to the Commerce Department trade relief network statistics, in 2012, the global total of 21 countries have initiated 77 trade remedy investigations against China, involving an increase   nike flyknit air max of 73%. In addition, the first quarter of this year, a total of 12 countries have initiated 22 trade remedy measures against Chinese investigation. Light industry is labor-intensive industries, tend to be high in the field of international trade friction. "At present, China for many years to become shoes, bags, ceramics and other light industrial products, the largest exporter, but also suffer more and more trade friction, which requires us to speed up industrial restructuring and upgrading.
 
 China Crafts Wenfeng Li, vice president of the Chamber of Commerce, told reporters: "Now, many companies noted the existence of low profits, high risk issues such as OEM, began to refuse to accept large orders, and gradually get rid of the control of international buyers, through the production of high-quality small batch fashion products, accounting for the high-end market segments, grasp the price right to speak. "According to him, in Zhejiang, Guangdong, Fujian and other places, many light industry cluster development trend appears. In Quanzhou, Fujian Province, for example, sports shoes and sneakers export delivery value of $ 3 billion, $ 1.6 billion export; luggage annual exports of $ 400 million; ceramic resin crafts annual exports of $ 400 million; Rattan and Iron Arts exports to $ 300 million.
 
 These industrial clusters with a high degree of specialization and socialization, with a complete industrial chain and supporting capacity, economies of scale play, the formation of a number of regional brands. "Adjust the structure of foreign trade to the way does not mean banning labor-intensive industries in fact, adjust the structure of foreign trade to the way a very wide connotation: on the one hand to enhance  air max thea the level of modern industry, enhance industrial competitiveness, on the other hand also take into account the development of labor-intensive industries the Chinese labor still has elements of comparative advantage, promoting employment is an important goal of macroeconomic policies, so the current foreign trade policy will pay attention to the way the balance and employment. "Wenfeng Li said. Running the industry now has a huge market value, in 2010 a number of internationally renowned sports brands gathered in Beijing Marathon
 
 
there are a variety of space, a huge consumer space. So running and related products in the sports market in more than 30% of the share is not surprising. "famous Sports Nike brand relevant sales staff revealed that the 2011 fiscal year running series products wholesale turnover reached $ 2.8 billion, an increase of 30%. According to economists, the relevant statistics, China's annual per capita consumption of only 100 yuan sports, while Europe and the annual per capita consumption of sports usually between 300-500 US dollars. State Sports General Administration also estimates in the coming years, with the rise of running and other sports industry, people exist in the consumer air max 1  space exciting sport, "This will be a two trillion yuan market scale." Today,
 
 even the heat of Running many senior running friends are surprised. "Today sprung running civil organizations that run the best embodiment of the heat continues to heat up." Experts in outdoor sports Su Ling cited an example, the relatively large civil organizations have run Bible network running, Run, run watercress group, happy to run, love running network, freedom horse; brands organization, with Li Ning iRUN running club, new Balance running club, running club methomyl, TNF ran Friends of Nike runners also have their own club. This is a huge industry for two 
 
years running consumer space, from the rapid increase of Chinese runners who can be seen. Su Ling Run to the number of active growth, for example, "Today there are more and more people join the ranks of the running, Run run as China's largest website in 2010, only 30,000 members Shihai, after only one year active membership has reached 80,000. Today, they are about 110,000 active members and even as air max 180 much. "mid-range pair of shoes made in China the price of $ 50 in the US market, where 60% of profits to sales channels providers, 30 percent owned by the brands, while Chinese manufacturers can only get 10%, that is $ 5, net of costs can only earn $ 1. Light industrial products in the export sector, the situation is changing. "Our country's light industry is to create 'an upgraded version of' accelerating the transformation and upgrading." Vice President of China Crafts Import and Export Chamber of Commerce Wenfeng Li said. 
 
 
Light industry is a typical labor-intensive industries. Over the years, China's comparative advantage, to achieve leapfrog development. Light industrial products exports by $ 83.66 billion in 2001 increased to $ 565 billion in 2012, an average annual growth of 19%. Shoes, bags, toys, clocks, ceramics, furniture and other light industrial products export in the world for many years. However, as China's exports face of domestic and international environment is undergoing profound and complex changes, to maintain stable export growth is becoming increasingly difficult. Forced mechanism under  nike huarachethe guidance of the market and related policies, China's exports of light industry enterprises to make a lot of useful exploration. Some enterprises in order to change the OEM low profits, high risk and other issues, began to refuse to accept large orders, and gradually get rid of the control of international buyers, through the production of high-quality,
 
 small-batch fashion products, accounting for the high-end market segments, control the retail channel, control pricing. Guangdong Pearl Ceramics Arts Inspire companies and other enterprises to adopt this mode of operation, although the export volume declined, but stabilize corporate profits. In addition, many export enterprises in the light industry to consolidate traditional markets while actively explore South Africa, Brazil, Russia and other emerging markets. In 2012, China's light industrial products exports to emerging markets have greater growth. Light industry and business in general in the past by the OEM, the Acting "borrowed boat," attaches great importance to foreign companies are now building sales channels, start "shipbuilding sea" and "buy boat.
 
 Reporters learned in the interview, Zhejiang rookie bags by buying American and Hobie outdoor brand agency, directly into the Hobie brand's global sales network.In the product structure, light industrial enterprises to continuously upgrade its technology and product quality. Many foreign trade enterprises of light industry and R & D investment to reach 3-5% of total sales. Guangdong Star Cars (12.950, -0.03, -0.23%) companies using industrial robots (37.980,0.08,0.21%) spraying automatic production lines, efficiency greatly improved. Top Shanghai New luggage company using new materials production and export of light, energy-saving and environmental protection bags, favored by the market, the new chairman of the roof luggage converse all star company WANG Xiang-jun told reporters that their annual R & D costs in more than 5 million yuan. There are more and more companies began to cultivate their own brands, such as Belle (Belle stores) Shoe Company own